Preferences¶

Member preferences are expectations, likes, dislikes, motivations, and inclinations that drive members' purchasing decisions. Preferences complement member needs in explaining the member's behavior.

Note

This screen is customized for your loyalty program. Some buttons, sections, or fields might not be present or might have different labels. Your instance might have additional functions, sections, or fields not listed here. For some programs, this view is called Interests.

You can see a member's preferences in the read-only Preferences view. To add, delete, or change preferences, use the Member Management portal.

Figure 1. Preferences view