About Segments¶

Segments are member groups used for targeting in loyalty programs (for example, "VIP Customers" or "Power Shoppers"). Segments provide a way to group loyalty members based on their behavior.

• A retail organization's loyalty program might reward members who purchase at least one bag of dry pet food every month.
• A gas and convenience organization might reward members who buy coffee at least five days per week.

Segments like these can enable you to offer rewards and incentives to those members whose behaviors you want to encourage.

Reward Policy/Rule Association with Segments¶

When working with hierarchical divisions, segment associations must follow specific rules:

Single-Hierarchy Associations¶

If a reward policy belongs to a single hierarchy (such as a child division), associated segments can belong to any level in that hierarchy (grandparent, parent, child, grandchildren).

Multi-Hierarchy Associations¶

If a reward policy has divisions from multiple hierarchies, every associated segment must include divisions from all represented hierarchies.

Segments that belong to only one hierarchy cause validation errors.

See also:

• Manage Segments
• Segment Details
• About Divisions